Many business and professional people are confused about social media. Afraid to go overboard, they don’t bother at all.
Typically a median course is most effective. You want to stay connected to clients and prospective clients, remind them you’re around, show off expertise in your field and let them warm up to your way of thinking.
A few Twitter posts each week is better than nothing. Add an attractive and well-cultivated Facebook page, occasional shots on Instagram, a robust LinkedIn participation, an occasional blog, and professional newsletter. You’re golden. Sounds like fun, right?
But what if you don’t have time? (Or just hate it.)
Web Developers Studio offers a “ghost social” Support Agreement service. We can set up the social media accounts for you, and in a tone appropriate to your message and goals, we post for you.
If you need a high level of control, we can pre-submit entries to you, and upon approval, schedule them for posting. Alternatively you can grant us more flexibility, so we can post regularly, and bother you very little. Either way, outsourcing the routine of it takes one thing off your list.
Classic case study: a youthfully indiscreet letter is posted on a site that revels in such things. Now what? If your career is suffering from a awkward post or unfortunate professional news item that won’t go away, we can assist in the unholy science of reputation control. Let us devise a plan to minimize the damage. Call us.
For Social Media Skeptics
Many wonderfully competent business and professional clients are skeptics about social media. Some have justified concerns about the perils of social media gone awry – for example, our reputation control scenario.
Ok, but you must know: Not having a LinkedIn account now is like not having a business card ten years ago. You could have gotten away with it, made excuses, written your name on a napkin for a prospective client. But you didn’t; you had the business cards printed. Why handicap yourself now?
Have you noticed that you receive fewer phone calls than before? That’s because a phone call is too intrusive for our casual society; it requests attention right now. An email is less demanding, but it’s still an interruption to the receiver and implies a response is desired. For some ideas you may want to put out there, it’s still too much.
That’s why Twitter is so popular. A “tweet” is not even a tap on the shoulder. Whoever sees the post, fine. If they miss it, fine. They might see it later. They might favorite or retweet it. But most won’t. Actually, you’ll get a 100 lurkers for every bit of feedback. The world moves on.
Finally, are your competitors already there? If so, time to get on your game! Even if you really hate it, don’t miss out on the benefits of a well-run social media campaign. Have us do it for you.
Put your ad out there
Web Developers Studio holds a Google Adwords MMC account and is a graduate of the Google Engage program. If you need to get attention to your site fast and regularly, AdWords is a great mechanism. You only pay when someone clicks your ad, and you can limit the amount you spend at any time.
Over the first 90 days we work closely with Google to optimize your new AdWords account. Your pay-per-click campaign can be tracked and analyzed carefully. You can run it, or we can do it for you. Our goal is build an advertising campaign that you can easily run after our optimization.