A while ago, a potential client asked me this question:
I have been approached by a marketing company suggesting I pay them $299/month plus $299 initiation fee (?!) to get my website listed on many directories. Should I do this?
My Answer
I skimmed the article you sent. It mentioned an ancient (and valuable) directory as if it still existed. I was for a moment so excited to read that it’s is still a thing — hadn’t heard about it in years. I got an one of my first clients on it very early on. I thought it was long defunct, but now I can look up my listing!
Wait… Not so much!
So that’s how much this article’s advice counts. This valuable, free directory is history.
I never use PAID directories. Search Engines do not like to be played. Look at it from their point of view. They want good content to show to Searchers, their “customers”. That’s it.
Good content marketing does work. Here’s what I recommend instead.
The “Good Kid” Strategy
- Organize your services into separate pages. Fuss and fiddle with even the stable content, improving all the time.
- Write posts & new pages often, as if answering a client’s questions.
- Use authentic great photos in every post.
- Use your keywords in natural conversational English.
- Pay attention to SEO fields.
- Keep your site visually appealing and modern. When folks click through to the site, visually it must to be a let-down.
- Extra credit: Add a newsletter and send out at least quarterly.
That was my quick advice.